Blog
The holiday season is around the corner, which means we’re about to see festive content from all directions. With so many brands trying to get audiences’ attention, creating successful holiday videos requires a thoughtful, strategic approach. There’s no shortage of companies pushing holiday sales, Giving Tuesday donations, or encouraging ticket purchases, which is why it’s essential to make your holiday videos stand out.
In the dynamic world of video production, understanding the technical words and phrases is key to effectively communicating and collaborating with directors, crew, cinematographers, and editors.
Whether you're a budding producer or a seasoned marketer, I recommend knowing these terms to enhance your comprehension. When I first started out as a video producer, having a stronger understanding of these basic video production terms strengthened my understanding of the craft and my connection with the production team.
In the dynamic world of digital marketing, video content has quickly become a powerful tool for engaging audiences. It’s a compelling way to make an impact and tell a personal story.
Interviewing people for marketing videos involves a unique set of challenges and opportunities that can lead to rewarding results. What can you do to make sure your interview captures the heart of the video’s storyline? Consider these tips for filming interviews from my video production experience to get started.
With the new year in full swing, it's the perfect time to give your digital content a makeover and set the stage for success in the coming months. Whether you're a content creator, marketer, or business owner, ensuring that your online presence is polished and up-to-date is crucial for staying relevant and engaging your audience.
As a new year approaches, social media, emails, and apps are filled with highlights of the past year and applause to audiences for being loyal supporters, customers, and followers.
Recapping key moments from the past year is a great way to share thanks and create a sense of nostalgia that keeps audiences entertained. But how do you do it in a way that’s engaging and inspires folks to stay connected to your brand? Here are a few things you’ll want to consider for a stellar end of year campaign.
Baseball is off to a rough start in 2022. If you’re like me, you’re anxiously waiting to see what the season holds as the lockout proceeds.
Baseball is and always has been a part of both my personal life and my work as a producer. As we wait for this year’s baseball season, join me in taking a moment to enjoy some baseball quotes by famous players that can be inspiration for your content production process.
