As a new year approaches, social media, emails, and apps are filled with highlights of the past year and applause to audiences for being loyal supporters, customers, and followers.

Recapping key moments from the past year is a great way to share thanks and create a sense of nostalgia that keeps audiences entertained. But how do you do it in a way that’s engaging and inspires folks to stay connected to your brand? Here are a few things you’ll want to consider for a stellar end of year campaign.