Blog
The holiday season is around the corner, which means we’re about to see festive content from all directions. With so many brands trying to get audiences’ attention, creating successful holiday videos requires a thoughtful, strategic approach. There’s no shortage of companies pushing holiday sales, Giving Tuesday donations, or encouraging ticket purchases, which is why it’s essential to make your holiday videos stand out.
As you work in marketing for different industries, one thing becomes evident: There are more similarities than differences. That’s what I’ve found while marketing for animal shelters and the arts.
When I tell people I currently work as a non-profit arts marketer, they often jump to conclusions about my work. These misconceptions frequently revolve around what I do and where I want to go in my future career.
Ask any arts marketing manager and they’ll know what I’m talking about when I share some of the common myths we run into about our industry.
Art and sports may seem as though they have very little in common. That’s what I thought until I completed Coursera’s Sports Marketing course with Candy Lee at Northwestern University and attended Hashtag Sports.
