Blog
The holiday season is around the corner, which means we’re about to see festive content from all directions. With so many brands trying to get audiences’ attention, creating successful holiday videos requires a thoughtful, strategic approach. There’s no shortage of companies pushing holiday sales, Giving Tuesday donations, or encouraging ticket purchases, which is why it’s essential to make your holiday videos stand out.
In the dynamic world of digital marketing, video content has quickly become a powerful tool for engaging audiences. It’s a compelling way to make an impact and tell a personal story.
Interviewing people for marketing videos involves a unique set of challenges and opportunities that can lead to rewarding results. What can you do to make sure your interview captures the heart of the video’s storyline? Consider these tips for filming interviews from my video production experience to get started.
With the new year in full swing, it's the perfect time to give your digital content a makeover and set the stage for success in the coming months. Whether you're a content creator, marketer, or business owner, ensuring that your online presence is polished and up-to-date is crucial for staying relevant and engaging your audience.
As a new year approaches, social media, emails, and apps are filled with highlights of the past year and applause to audiences for being loyal supporters, customers, and followers.
Recapping key moments from the past year is a great way to share thanks and create a sense of nostalgia that keeps audiences entertained. But how do you do it in a way that’s engaging and inspires folks to stay connected to your brand? Here are a few things you’ll want to consider for a stellar end of year campaign.
As you work in marketing for different industries, one thing becomes evident: There are more similarities than differences. That’s what I’ve found while marketing for animal shelters and the arts.
At first glance marketing for the arts and consumer packaged goods (CPGs) seem like they don’t have much in common. After working as a freelance consultant for Karma Nuts, I see how a CPG marketing strategy isn’t all that different from what I do in the arts.
When I tell people I currently work as a non-profit arts marketer, they often jump to conclusions about my work. These misconceptions frequently revolve around what I do and where I want to go in my future career.
Ask any arts marketing manager and they’ll know what I’m talking about when I share some of the common myths we run into about our industry.
Imposter syndrome. It’s a common symptom I experience as a digital and social media marketer. All it takes is one negative comment from a total stranger on Twitter or a rejection for my proposal at work and doubts start to creep into my head. I start to wonder, “Am I the best person to be doing this job?”
Art and sports may seem as though they have very little in common. That’s what I thought until I completed Coursera’s Sports Marketing course with Candy Lee at Northwestern University and attended Hashtag Sports.
