Nearly one year ago, I embarked on an artistic journey. Craving some creativity in my life while working from home in a studio apartment, I decided it was time to do what I always wanted: Take drumming lessons.
How CPG Marketing is Like Arts Marketing
At first glance marketing for the arts and consumer packaged goods (CPGs) seem like they don’t have much in common. After working as a freelance consultant for Karma Nuts, I see how a CPG marketing strategy isn’t all that different from what I do in the arts.
Common Misconceptions About Content Creation
Why it’s OK to not Have Everything in Digital Marketing All Figured Out
Imposter syndrome. It’s a common symptom I experience as a digital and social media marketer. All it takes is one negative comment from a total stranger on Twitter or a rejection for my proposal at work and doubts start to creep into my head. I start to wonder, “Am I the best person to be doing this job?”