Blog
At first glance marketing for the arts and consumer packaged goods (CPGs) seem like they don’t have much in common. After working as a freelance consultant for Karma Nuts, I see how a CPG marketing strategy isn’t all that different from what I do in the arts.
Imposter syndrome. It’s a common symptom I experience as a digital and social media marketer. All it takes is one negative comment from a total stranger on Twitter or a rejection for my proposal at work and doubts start to creep into my head. I start to wonder, “Am I the best person to be doing this job?”
