Blog
At first glance marketing for the arts and consumer packaged goods (CPGs) seem like they don’t have much in common. After working as a freelance consultant for Karma Nuts, I see how a CPG marketing strategy isn’t all that different from what I do in the arts.
When I tell people I currently work as a non-profit arts marketer, they often jump to conclusions about my work. These misconceptions frequently revolve around what I do and where I want to go in my future career.
Ask any arts marketing manager and they’ll know what I’m talking about when I share some of the common myths we run into about our industry.
Baseball is off to a rough start in 2022. If you’re like me, you’re anxiously waiting to see what the season holds as the lockout proceeds.
Baseball is and always has been a part of both my personal life and my work as a producer. As we wait for this year’s baseball season, join me in taking a moment to enjoy some baseball quotes by famous players that can be inspiration for your content production process.
Imposter syndrome. It’s a common symptom I experience as a digital and social media marketer. All it takes is one negative comment from a total stranger on Twitter or a rejection for my proposal at work and doubts start to creep into my head. I start to wonder, “Am I the best person to be doing this job?”
Art and sports may seem as though they have very little in common. That’s what I thought until I completed Coursera’s Sports Marketing course with Candy Lee at Northwestern University and attended Hashtag Sports.
